Insights

Acoustic ceilings reach new heights

We are proud to reveal that Knauf A/S has chosen Pravda to strengthen their brand position across the European market.
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Knauf A/S delivers overall solutions for the construction industry and is part of Knauf Gruppen, which is one of the largest producers of building materials in the world with over 220 production locations and 26,500 employees in 80 countries.

We have the pleasure of helping Knauf A/S position a range of aesthetic and functional acoustic and ventilation ceilings to the target group, which consists of architects, craftsmen, and contractors.

The work relies on a new visual concept and a leading brand story, which will open the eyes of the target group to all the qualities of the ceiling materials – from visual expression and acoustic capacities to improved air supply and indoor climate.

The story will unfold through a range of marketing materials and a number of national and global campaigns, which will be rolled out in close collaboration with Knauf A/S’ local distributors and business partners.