The biggest online event in Danfoss Cooling history

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In 2020, Danfoss Cooling was blocked from meeting psychically with customers and stakeholders due to COVID-19. The answer was Cooling United Live 2020. The biggest online event – not only in the industry – but in the history of Danfoss Cooling.

Over the span of two days more than 6,500 customers and stakeholders registered to join 5 virtual stages with 76 individual sessions from keynote speakers, experts and industry leaders. Pravda was appointed the task of executing the entire event: From initial concept and development of campaign content to two days of live technical execution.

Project responsible Dorthe Borup Sindberg, Marketing Communications Director at Danfoss, says: “Pravda was our key partner in making Cooling United Live a success. From day one, we knew that we were going entirely new ways within our industry, and it would not have been possible without Pravda’s expertise. It is very rare to work on projects where the line between us and a partner completely dissolves, but this happened on the project, and I am extremely proud of the team effort that led to a first of its kind in Danfoss.”




Number of virtual stages 5

Pieces of advertisement 6

Number of sessions 76

Number of graphical elements and animations 13

Minutes of video content 1,217

Hours of content 20,5



Span of days 2

Signups +6,500