AI’s potential in film production is enormous, from reducing costs to opening new avenues for creativity. The digital world and the real world are merging at an incredible speed, breaking down physical barriers in all creative fields of film production and making it easier and more accessible for everyone to engage with this medium.
Advances in AI and machine learning are making it harder and harder for our eyes and brains to distinguish between what is real and what is digitally rendered, especially when we look two to three years ahead.
You can now remove background noise from an interview in the middle of a noisy factory just by dragging and dropping your file into Adobe Voice Enhancer. No after-editing is needed. You can switch bodies with anyone in Wonder Studios or make a full video from your grandmother’s old photo album by combining Midjourney and Runway.
According to a PwC report, global AI in the creative sector is expected to reach $1.86 billion by 2025, growing at an annual rate of 28.1% from 2020. This technological revolution could even outstrip previous transformations in film production, such as the transition from analog to digital.
As AI technology becomes increasingly sophisticated, understanding professional workflows and leveraging AI’s capabilities to express emotions becomes critical. Using AI responsibly means not just using it for the sake of automation but also understanding how it can best serve the narrative and convey a brand’s message effectively.