Sometimes facial expressions speak louder than words, as Cloud Factory’s brand film proves with a psychedelic cloud management journey.
Services
Brand film Brand refresh CampaigningThe challenge
As Denmark’s leading cloud license distributor, Cloud Factory has built a strong brand identity based on an innovative self-service partner portal and a unique personality defined by their people.
To fuel their expansion ambitions outside Scandinavia, Cloud Factory wanted to bring this identity to life with a hero film that would immediately stand out in new markets. But how could they grab customers’ attention in an industry where everyone is essentially selling the same products—and service is king?
Based on the new customer promise—The Standard—we set out to exemplify the benefits of Cloud Factory. Moving the goalposts within cloud distribution services to immediately leave all competitors behind.
The solution
To achieve this, we came up with ‘Stan’—a Managed Services Provider struggling through the grey world of standard cloud services.
Utilizing the quirky descriptive phrases and vibrant colors from the brand platform, we transformed Stan’s daily grind into a magical experience that challenges business as usual.
Through Stan’s eye-catching reactions, customers are introduced to benefits such as “intimately technical” cloud service and “ambitiously grounded” business support. Providing a clear sense of what to expect without saying a word.
