Room for people. With character.
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HOLMRIS B8 creates ‘Room for people’. To tap the full potential of this brand promise, we came up with a creative and characterful add-on that makes room for fighters, leaders, lovers, dreamers, creators, winners, and thinkers.
Services
Brand story Concept development Key messaging Visual identity Brand book — Red Dot Design Award 2017 Corporate Design Relaunch Creative Circle Award Shortlist 2017 Rebrand/Corporate IdentityThe challenge
After years of mergers, the international interior design company HOLMRIS B8 needed to revitalize its core brand story and – not least – the brand promise ‘Room for people’ to create optimum internal commitment and boost brand awareness.
The solution
By adding ‘With character’ to the existing brand promise, we make room for a more distinct, bold, and playful brand identity. Here, a gallery of characters unfolds across key messaging to create a compelling sense of attitude and personality. Being the brand that embraces diversity and creates solutions that truly puts people first.
Marlene Teressa Lauridsen"Weaving fonts through carefully selected visuals, we create another layer to the design - and room for a truly characterful identity.”