Five films. One cohesive concept.

The challenge
NTT DATA Solutions needed five films, each introducing and positioning a distinct product, while belonging to the same brand universe. The films had to work independently across markets and channels, yet share a common creative idea and visual platform that strengthened recognition and enabled an efficient, shared production setup.

At the same time, the five product teams were based in Germany and Denmark, each with its own priorities. The task was therefore coordinated through Global Product Marketing, ensuring alignment from scoping and concept development to production and final delivery – all within a tightly planned setup where all five films were recorded over just three days in the same studio.

The solution
Pravda developed a shared creative concept that balanced consistency with flexibility. Rather than introducing a new visual language, we built on the existing product expressions, extending established color palettes into a coherent film platform where each product stood out while clearly belonging to the same brand universe.

The five films were connected through a common structure and a shared NTT DATA Business Solutions sign-off. To strengthen authenticity, real employees from the product teams appeared on screen, some identified by name and title. Much of the concept was shaped in post-production with holograms, motion graphics and visual effects to create impact within an efficient production setup.