IT and technology
Corporate Branding

Learn like you.

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Learning is all about embracing and empowering people. To grow smarter. To unleash their full potential. To learn for life.


Global insights Strategic positioning Creative concept Brand promise Core story and messaging Corporate visual identity Motion graphics Roll-out assets and templates Brand guide Red Dot Design Award 2023

The challenge

With offices in Europe, Australia, and the US, LMS365 enables millions of users worldwide to access learning anytime, anywhere, and on any device. Their award-winning Learning Management System (LMS) is the only learning platform built into Microsoft 365 and Teams — allowing users to learn in their familiar flow of work.

To fuel an ambitious growth journey of becoming a global unicorn, LMS365 needed a new and revitalized corporate brand identity that could elevate the brand expression end encapsulate the very essence of why LMS365 is not just another LMS.

The solution

With the new brand promise ‘Learn like you.’, we infused a refreshingly simple sense of emotional appeal into the brand. The new promise is bold and confident yet empowering and embracing — bringing out a truly people-centric and purposeful narrative of putting people over platform.

By rethinking the somewhat generic checkmark from the old logo, we created a flexible and distinct graphical element to be used as an easily-recognizable brand identifier — all while symbolizing the dynamic and individual nature of a learning curve.

To ensure an appealing and convincing internal and external launch across global markets, we brought the new brand promise and expression to life with motion graphics. Everything packed into a 1-minute shareable showreel. Enjoy.
By replacing ‘you’ with employee names, customers, or images depending on the context, we get to further underscore the idea of embracing diversity and individual learning styles.

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