Property & Real Estate
Corporate Branding

Big. Bigger. BoligPortal.

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Go big and go home. BoligPortal is Denmark’s biggest matchmaker when it comes to property rentals. And their new brand platform is the perfect match between B2B and B2C.


Brand positioning Brand promise Core brand story Key brand messaging Visual identity Campaign concepts Motion graphics Video production

The challenge

With 4 million annual visitors, BoligPortal is — by far — Denmark’s biggest online platform for property rentals. As part of a repositioning strategy, BoligPortal wanted to unite their B2B and B2C brands under one shared umbrella — to gain greater brand coherence, boost brand power, and truly claim their market-leading position.

The solution

With a One Brand-strategy, we created a brand platform that allows BoligPortal to cement their market dominance with one shared brand promise — ‘Denmark’s biggest rental platform’ — while keeping the flexibility to target professional landlords and private tenants differently. Our reworked visual identity reclaims BoligPortal’s well-known orange color and house-shaped logo while adding a new digital edge to the brand expression.

The iconic house-shaped logo is now brought to life as giant supergraphics taking over the skyline — claiming attention and a leading brand position.
The revitalized identity bridges exactly what the BoligPortal brand is known for — the flawless unity between national presence and digital perfection.
Out-of-home media ensures strong brand recognition and positioning by constantly repeating BoligPortal's brand promise, color, and house-shaped logo.
Digital markers create an intuitive and digital-first brand expression — even in print media.
Simple, intuitive, and confident. True market-leading communication in everything from brand awareness to product campaigns.

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