Social commerce
Corporate Branding

Part of your story

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The strongest brand position is not something you can buy. It’s something you can Be.


Insights Strategic positioning Creative concept Brand promise Core story and messaging Corporate visual identity Cases Red Dot Design Award 2022 Corporate Design & Identity

The challenge

BeSocial is a social commerce company helping lifestyle brands sell more by adding strategic and tactical digital tools on top of their existing ecommerce platforms – utilizing the everchanging environment of social media.

As social commerce is a rather new industry, which has a tendency to solely focus on performance data, BeSocial needed to show what they want to ‘be’ to their customers – the strongest business partner.

The solution

Inspired by the nature of social media, we created a visual identity where imagery and messaging tell branded stories about business and social media behavior. All interlinked by the ‘Be’ logo symbol and signed off by the new brand promise: Part of your story.

Instead of the conventional use of devices in visuals, the dynamic UX-inspired graphics feature the social ‘layer’ on top. And with a consistent use of the energetic pastel colors in combination with the Be-logo, we unlock a world of creative branding.

The work was awarded a Red Dot Design Award in the category ‘Corporate Design & Identity’.

“Our new visual identity makes us stand out. Our business is no longer reliant on individuals. We have a collective voice, a collective value – and that sells.”
Mathias Jørgensen Head of Clients & Partner BeSocial

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