Uni-Tankers is not only shipping chemicals and oil. They are shipping trust. To emphasize superior people skills along with expertise in handling hazardous liquid cargo, we infused the brand identity with a chemical and winning formula.
Services
Insights / interviews Brand Story Key messaging Visual identity Brand positioning — Red Dot Design Award 2021 Corporate Identity German Brand Award 2022 Excellent Brands, Transport & MobilityThe challenge
Uni-Tankers is a global shipping company with offices in Denmark, Turkey, France, and the USA — and part of United Shipping and Trading Company with an annual turnover of +11 million USD. Their outdated brand identity needed to be revitalized to claim the company’s position as leaders within their market niche: shipping chemicals and oil.
The solution
With a crystal-clear reference to chemical formulas, we created an identity where hyphens and lowercase numbers are key components in a truly distinct brand expression — reflecting Uni-Tankers’ market-leading expertise in handling chemicals and oil as well as their keen attention to interpersonal chemistry. All encapsulated in the new brand promise: A matter of chemistry.
