A new brand platform leading customers forward and creating pioneering pathways—toward better business and a brighter future.
Services
Insights / interviews Brand Story Key messaging Visual identity Brand positioningThe challenge
While a household name within electromechanical solutions in the Nordics, Mekoprint was challenged by a fragmented market perception.
As experienced experts, Mekoprint focuses on collaborative headway and togetherness. Constantly challenging the status quo to find new solutions to old challenges. Offering not just products, but progress. Being less of a manufacturer – and more of an enabler.
Our task was therefore to create a bold and unifying corporate brand identity reflecting this.
The solution
Inspired by the curiosity that drives and unites Mekoprint – from its portfolio of solutions that lead electrical impulses to exploring unknown territory since 1954 – we crafted a platform spearheaded by the new brand promise ‘Leading new ways’.
To back the promise visually, we created a dynamic line emphasizing the company’s ability and insistence to constantly seek and find unmapped paths – while also establishing a graphic connection to circuit boards.
Altogether, the platform conveys Mekoprint’s pioneering spirit and purpose-driven approach to co-creating solutions that lead customers new ways forward. Toward better business and a brighter future.
