Room for people. With character.
Back to overview![00 Holmris Topbillede 1480x920 V3](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-00-holmris-topbillede-1480x920-v3.jpg)
HOLMRIS B8 creates ‘Room for people’. To tap the full potential of this brand promise, we came up with a creative and characterful add-on that makes room for fighters, leaders, lovers, dreamers, creators, winners, and thinkers.
Services
Brand story Concept development Key messaging Visual identity Brand book — Red Dot Design Award 2017 Corporate Design Relaunch Creative Circle Award Shortlist 2017 Rebrand/Corporate IdentityThe challenge
After years of mergers, the international interior design company HOLMRIS B8 needed to revitalize its core brand story and – not least – the brand promise ‘Room for people’ to create optimum internal commitment and boost brand awareness.
The solution
By adding ‘With character’ to the existing brand promise, we make room for a more distinct, bold, and playful brand identity. Here, a gallery of characters unfolds across key messaging to create a compelling sense of attitude and personality. Being the brand that embraces diversity and creates solutions that truly puts people first.
![10 Interior 4000px V1](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-10-interior-4000px-v1-e1628496588116.png)
![Brandbook Closeup](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-room-for-people-with-character-brandbook-closeup.jpg)
![Holmris B8 Brand Promise](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-room-for-people-with-character-holdrisb8-words.jpg)
![04 Brandbook Opslag 4000px](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-room-for-people-with-character-04-brandbook-opslag-4000px-1-e1625664833529.png)
![10 Interior 4000px V2](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-room-for-people-with-character-10-interior-4000px-v2-e1628496571598.png)
![DB 8 100117 16](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-room-for-people-with-character-db-8-100117-16.jpg)
![06 Notebooks](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-06-notebooks.jpg)
![07 Coffeeholics Mug 1439x895](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-07-coffeeholics-mug-1439x895-1.jpg)
![Room For Future2](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-room-for-people-with-character-room-for-future2.jpg)
![08 Character Words 4000x2488](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-room-for-people-with-character-08-character-words-4000x2488-1-2560x1592.png)
![](https://pravda.dk/wp-content/uploads/2019/08/www.pravda.dk-contact-mg-5983-marlene-lauridsen-e1625643940316.jpg)
Marlene Teressa Lauridsen"Weaving fonts through carefully selected visuals, we create another layer to the design - and room for a truly characterful identity.”