Medical Technology
Brand Film

Designed for life

Back to overview

A collection of captivating key assets to kick-start and drive awareness and make a real impact.


Campaign strategy Brand film series Positioning and core messaging Tagline Design assets

The challenge
Getinge aimed to expand its brand presence overseas, with a focus on North America. The goal was to demonstrate their deep knowledge of operating rooms, sterile processing, and surgical procedures, which allows them to understand the daily challenges faced by healthcare professionals and provide top-quality equipment and solutions.

Getinge is a medico provider offering products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life sciences. Originally a Swedish company, Getinge now operates in more than 40 countries and employs over 10,000 people worldwide.

The solution
We developed a robust platform and created a collection of captivating key assets to kickstart and drive their campaign, naming it “Designed for Life.” This campaign included a series of brand films that shared stories from the perspectives of customers and healthcare heroes.

The campaign not only boosted Getinge’s brand visibility abroad but also marked a new chapter in patient care. It allowed Getinge to showcase their identity, mission, and contributions to patients, hospitals, and healthcare providers.

This is what Getinge stands for—designed to make a real impact, designed for life.

Designed for Martine — designed for life
Designed for Steve – designed for life

Feeling inspired?
Sign up for our newsletter.