Brand film

We improve your life

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A strong and confident statement brand film that, although bold, felt true and genuine for the entire organization.


Brand film

The challenge

LINAK Danmark came to us with a dream. A dream of making a film that could show the world: Who they are, what they do and where they operate. To capture the feeling of their organization they wanted to focus on the people behind the products and create an understanding of their tagline, “We Improve Your Life.”

LINAK is a family-owned business that develops electrical linear actuator teknologi used in a number of industries like hospitals, nursing, farming, industrial, offices, and housing. Today LINAK has 2400 employees in 35 countries and manufacturing in Denmark, China, USA, Thailand, and Slovakia.



The solution

With this brief in mind, Pravda created a strong and confident statement film that, although bold, felt true and genuine for the entire organization and made them proud of what they do.

The film utilized a narrative that intertwined personal stories from end-users with dynamic visuals of the manufacturing process, highlighting the human element that powers the innovation at LINAK. It showcased the company’s commitment to adjusting, lifting, and elevating  people’s lives by solving real-life challenges.

A brand film that captures the feeling of LINAK by focussing on the people behind the products and how the technology improves and elevates people's lives.

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