Energy & Resources
Danfoss
Campaigning

Re-engineering the limits

Back to overview

Long-lasting agency-client relationships demand continual creative improvements and the ability to offer professional advice that keeps pushing the limits.

Services

Insights generation Naming strategy Design strategy and execution Corporate visual & textual identity Product naming & branding Creative campaigning Implementation Roll-out & execution Film production

The challenge
Danfoss has worked with Pravda for many years, and every year the boundaries of creativity and possibilities expand. Since the latest recession, Danfoss has undergone a major transition – emphasizing their brand efforts more and more each year. All this time, Pravda has helped sustain these brand activities through countless concepts, campaigns, and promotions that help position both the overall Danfoss brand and its separate divisions.

The solution 
By leveraging strategic insights, uninhibited creativity, business sense, and continued curiosity, we have supported Danfoss in their brand journey for more than 10 years. Introducing feelings to fact-based engineering. Building narratives that shape the master brand story. And imbuing all brand activities with relevance and a human touch—across markets, languages, and cultures.

We use strong project management to guide every project smoothly to its deadline and offer professional advice to secure the best and most effective solution for Danfoss. Every time—every year.

Now, see for yourself.

With "WE KNOW," we underscored how Danfoss is not just another supplier—they are the experts. And by using "R3FR1G3R4NTS," we created a direct connection with the professionals, setting the stage for Danfoss to succeed and become a thought leader.
Danfoss — Kings of Cooling
To capture customers’ attention, disarm potential critics, and convince the market of the AK-SM 800A’s next-level features, we came up with a fresh creative approach that positioned the product as “the brain of food retail”.
"This makes Danfoss kind of a dream client. Always adding new data to our years of experience with them. Always facing a new day of strategic creativity."
Michael Bechara Eg Executive Creative Director & Partner Pravda

Feeling inspired?
Sign up for our newsletter.