In 2020, COVID-19 prevented Danfoss Cooling from meeting physically with customers and stakeholders. The answer to this challenge was Cooling United Live 2020. The biggest online event – not only in the industry – but in the history of Danfoss Cooling.
Services
Brand activation Live execution Film Production Concept development Motion graphics Content creation Facilitation ProductionThe challenge
COVID-19 effectively put an end to the all-important trade fairs and exhibitions in the cooling industry. Without the possibility to meet customers face-to-face to exchange expertise, product news, and building networks, Danfoss took charge and kept the wheels of the industry turning at full speed. Cue Cooling United Live 2020, a first-of-its-kind virtual event for both Danfoss and the entire cooling industry.
The solution
Danfoss tasked Pravda with executing every element for Cooling United Live 2020 — from the initial concept and campaign development to preparing the entire team for the live technical execution. The event was planned for several months and took place over two action-packed days.
The result? More than 6,500 customers and stakeholders registered with Cooling United Live 2020 — an event that culminated with five virtual stages featuring 76 individual sessions led by keynote speakers, experts, and industry leaders.
“Pravda was our key partner in making Cooling United Live a success. From day one, we knew that we were going entirely new ways within our industry, and it would not have been possible without Pravda’s expertise.
It is very rare to work on projects where the line between us and a partner completely dissolves, but this happened on the project, and I am extremely proud of the team effort that led to a first of its kind in Danfoss.”
Dorthe Borup Sindberg, Marketing Communications Director, Danfoss
