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A SAP BTP platform. Making the complex simple. 


Concept development Art direction Animation/ motion graphics Landing page Download material Copywriting SoMe activation assets

The challenge

In a world of technical abbreviations, NTT DATA wanted to simplify and strengthen their communication around their support of the SAP Business Technology Platform (BTP). The platform is used by enterprise companies to build, structure, and explore data: to develop applications, integrate across systems, and work with analytics and AI. NTT DATA assists companies in getting the most out of the platform—moving from ambitions to real-life effect. And handling the complexity on behalf of each customer. 

The solution

SAP BTP sounds complicated. But the storytelling doesn’t have to be. The solution from Pravda shifted the focus from technical specs to ingenuity, ease and even playfulness. Visually, the platform illustrates how NTT DATA is the guiding and helping hand—using motion graphics and animations to show how NTT DATA enables companies to focus on benefits, not bothersome tasks. The platform’s goal was to evoke excitement, curiosity and top-funnel awareness—and it did just that and became a dedicated campaign activity for the entire Nordic region.  

One of many smaller animated posts for LinkedIn, securing a strong message and awareness throughout the campaign.
Brand activation examples for LinkedIn.
An animated film acts as the core activation asset for the campaign.

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