clever concepts
and campaigns.

Pravda concepts and campaigns.
Merging strategic creativity and targeted messaging, we boost your business and create meaningful connections with your audience.

We simplify complex. To amplify impact.

Cutting through the noise
In today’s crowded landscape, simply spending more isn’t enough. Whether we’re talking services, products, branding, or attracting new talent, a well-crafted campaign is key to getting your message through to the right people.

This goes beyond strong ideas — although we can spot concepts without one a mile away. It comes down to creating a stronger relationship between your brand, product, and target group.

With creative license to thrill
Based on solid insights and commercial flair, we build and activate concept and campaign platforms that truly resonate with your audience.

The kind that converts tech specs into convincing communication. That is wrapped in dazzling visuals and clever copy. That turns heads and earns clicks.

10 x B2B commandments

Live talk on demand—

Want to know how B2B branding can create real value for your business?
Watch Sune & Karim’s 30-minute live talk

Being everything, everywhere, to everyone isn’t a strategy.
Ehrenberg-Bass Institute—

Recent collaborations

We have created, sharpened, and activated campaigns for Danish and international companies, from SMBs to global enterprises.

“If you try to appeal to everyone's taste, you end up with a tasteless slurry. You might not offend anyone, but no one is truly impressed. Let us help you make campaigns that excite you and your customers.”
Michael Bechara Eg Executive Creative Director & Partner 0045 2078 1880 /

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