In my professional life, I have worked with major international B2B brands transforming industrial facts and corporate lingo into captivating and engaging brand movies that humanize the brand.
4 ways to connect with customers through film
A brand film makes your product or service personal. It’s, without a doubt, one of the most effective ways to connect with your customers.
Are you considering creating a film about your brand or product? Here are 4 of my best recommendations for making your message matter to people.
1. — Make it personal
From the biggest business to the smallest customer, they are all just human beings. They perceive the world subjectively and relate to you on a personal level. So don’t just communicate with them – connect with them.
2. — Let emotions speak
Move people, and you’ll move their minds. Don’t just tell me what you do. Explain how and why you do it. People forget your words, but not the feeling you leave behind.
Uffe Truust“Forget the generic corporate superlatives and superficial selling points. Authenticity gives integrity. Integrity builds trust. Trust provides committed customers”
3. —Be authentic
Be real, and people will trust you. Forget the generic corporate superlatives and superficial selling points. Authenticity gives integrity. Integrity builds trust. Trust provides committed customers.
4. — Tell stories
Make people curious, and they will want to know more. All communication is storytelling. Captivate your customers through narratives of change, pains, and solutions.