Pravda wins another Red Dot Design Award

The strongest brand position is not something you can buy. It's something you can be.
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We’re thrilled to announce that our corporate identity work for BeSocial has won a 2022 Red Dot Design Award in the Brands & Communication Design category! Specialists in social commerce, BeSocial creates meaningful brand experiences for its lifestyle customers. And rather than relying solely on performance metrics—BeSocial sets itself apart from the pack with their genuine passion for storytelling and partnership.

A rapidly growing number of BeSocial’s competitors focus mainly on performance metrics. BeSocial, on the other hand, needed to show what they want to ‘be’ to their customers: the strongest business partner.

We created a visual and textual identity inspired by the narrative nature of social media—with US-inspired graphics, a signature punchy coral color, and the ‘Be’ logo stamp. All of which is encompassed by their new brand promise: Part of your story.

A very big congratulations to our team and our friends at BeSocial!