This live talk is in Danish!
What is branding really worth? And how do you prove that value — not just to customers, but to your colleagues, your CFO, and your board?
In this live Gamechangers, we brought together some of Denmark’s sharpest minds in branding, strategy, and communication to dig into the big questions.
No slides. No filters. Just an honest, wide-ranging conversation about what branding does — and doesn’t — do.
This isn’t a conversation with a neat conclusion.
It’s ongoing — and we’re here for it.
Take-aways
- Branding can’t be boiled down to a single KPI
Its impact plays out across functions, over time — in culture, trust, and long-term business value. Trying to fit it into one neat number? You’ll miss what matters. - Internal alignment is the real starting point
Your brand story has to live inside your company before it can work outside. If your team doesn’t believe it, your audience won’t either. - Your brand can’t carry a broken offer
Even the best storytelling won’t fix a flawed product or experience. Branding is a multiplier — not a magic trick.
Host
Sune Busk, Strategic Director & Partner at Pravda
Speakers
Jesper Andersen, Communications Advisor & Founder at Quantum Public Relations
Kenneth Steel, Marketing, Strategy & Media Advisor
Karim Frølund Jarrar, Brand Director & Partner at Pravda