Shipping is all about the chemistry between people on land and at sea — and about having oceans of opportunities.
Services
Global insights Strategic positioning Creative concept People Promise Employer Value Propositions Brand stamp / Payoff Employee portrait films Photography Motion graphics Career site / Employer branding universe Creative Circle Award ShortlistThe challenge
Uni-Tankers is a global shipping company specialized in hazardous liquid cargoes — with offices in Denmark, Turkey, France, and the USA.
Being part of United Shipping and Trading Company, a strong financial backbone, fuels an ambitious growth journey.
This called for a strong employer brand to attract the best talents in shipping — while at the same time fostering a culture of people who truly embrace change, have a keen can-do attitude, and love the idea of navigating toward new horizons.
The solution
With a link to Uni-Tankers’ maritime field of business, we created the people promise ‘Destination Possible.’ Based on Uni-Tankers’ distinct ‘chemical expression,’ we unfolded their employer brand through two main EVP themes: ‘People with chemistry’ and ‘Oceans of opportunities.’
In collaboration with our digital partner, Webnorth, we activated the employer brand, creating a fully realized digital employer branding universe called “Destination Possible.” This career site has over 40 employer branding films, interactive gamification, lively animations, personal portraits, vivid images, and sophisticated digital design.
