At Inspari, performance and passion go hand in hand. You see, being an IT specialist should be HeartWork.
ServicesStrategic positioning Creative concept People Promise Employer Value Propositions Logo / Payoff
At Inspari, a leading Danish business intelligence and data company, skilled experts are in high demand as they are key to delivering excellent solutions — and attracting and retaining the right people is crucial to continue the company’s ambitious growth rates.
Over the years, Inspari has fostered a unique culture that creates a strong sense of togetherness and job satisfaction. So, the challenge was to encapsulate and convey the essence of their culture.
To boost employee pride and stimulate a strong sense of togetherness, we named the culture “HeartWork”. It acts as a headline for the entire culture and matches expectations from the very onset: We work hard, but there is a healthy balance between business and private life — as well as a real passion for the job.
To support the company’s repositioning in 2021, we revitalized the HeartWork concept and storytelling — and added the people promise ‘We are leading people’ to complete the employer branding platform and create a strong link to the new corporate brand promise: ‘Leading people — Leading business’.