Competencies

A Pravdanian's DNA

Every advertising agency calls themselves 'different' and on that point we are just like the others. But in that case, how do we stand out from the crowd?

We believe that you need special DNA to work at Pravda and also to become a real 'Pravdanian'. Besides the 23 regular pairs of chromosomes, a Pravdanian's DNA contains three extra pairs.

Pair no. 24: Empathy and passion.

Means they have a real interest in our clients' world and a creative urge above and beyond the ordinary.

Pair no. 25: Dedication and sense of honour.

Can be detected in a marked desire to perform somewhat extraordinarily regardless of the task and an almost hysterical attitude to failure.

Pair no. 26: Happiness and sense of humour.

Manifests itself in internal strategy meetings onboard the 'Dance boat' to Oslo, unconventional presentations and wacky new-bizz campaigns such as when 200 companies were sent a red toilet plunger to show them that Pravda are ready to tackle 'the less glamorous tasks'.
With three extra pairs of chromosomes, we have more to give than most and this is also why Pravda's clients always get slightly more than they expected. Besides delivering a professionally-executed task, a Pravdanian takes pride in trying to push the clients into going half a step further than they dare to themselves. Sometimes the clients are willing to go along with it, at other times they dig their heels in, but every time the attempt is to generate inspiration and new ideas.

Project management

The best place for your money is in our pockets

People say that creativity can only flourish if it is given free rein. That's a load of rubbish. At the Pravda advertising agency, complex brains are given a long leash, but the reins are tight enough so that neither the finances nor the schedule run out of control.
As far as we are concerned, each and every task begins with the finances, and project management is the tool that ensures the task is solved to the satisfaction of everyone involved. We plan our resource consumption down to the smallest detail and follow our schedule slavishly. By having full control of the process, this means we can concentrate on providing our clients with advice on all aspects of marketing.
In brief, we strive to give the client the best possible value for their marketing cash and because of this, dare we say it, the best place for your money is in our pockets.

Concept development

It's all about talent

How do you actually come up with a good idea? That completely original idea that promotes a brand and places the product right in the market?
To know the answer to that question is every single advertising agency's raison d'être, and within the industry there is now a tendency to throw ourselves into advanced models in order to explain to the client how you work.

We also work analytically and methodically at Pravda, but you won't be paying for a bunch of expensive models. We really don't believe that good ideas can be put into a formula. They come from something as simple as talent, the ability to think creatively, the courage to follow through with 'out there' thoughts and a feeling for when the idea is just the ticket.
We have carried out concept development within many different industries and our creativity, courage and feeling for a good idea have advanced a large number of brands.

Offline

Design that moves brands

Design is our primary trade and the advertising agency Pravda has some of the industry's most skilled draughtsmen and designers in its team. Their skills ensure that our offline work always results in aesthetically pleasing products whether it's a question of catalogues, product sheets, business cards or something completely different. It's the unique idea implemented by talented designers that creates results for our clients.
In order to place our clients at the forefront, we need to know in which direction visual trends are moving, which is why we have made a virtue out of always being up-to-date on things that matter.
We are very aware of how important the final touch is for the overall impression that a leaflet can give to its recipient. We therefore ensure that all parts of the process, from DTP work to paper selection, receive our full attention.

Online

From business cards to sales channel

A strong online presence demands expertise and dedication. And this is why we have decided to channel all the company's online forces into the new agency Pravda Digital: A team of experienced super techies with their razor sharp aesthetics, flair for functionality and playfulness all in working order. They provide you with innovative digital solutions which keep hold of the users and call for action.
Pravda Digital has its finger on the pulse when it comes to modern consumers' relationships with digital media. But equally important is that the agency understands how to translate its knowledge into concrete strategies with an impact on your bottom line.
In other words: The first agency in Aarhus which seriously combines unbridled creativity with strategic digital business development.